GASEC has been producing industrial and medical gases in Ecuador for more than 25 years, and its website did not reflect that track record. Besides looking dated, it was poorly configured, out of date and constantly being hacked. We redesigned it end to end and, along the way, showed the company how to spend less and get more.
The challenge
- A years-old design that did not convey the prestige of a sector leader and worked poorly on mobile.
- A poorly configured, outdated site with security problems and recurring hacks.
- A high yearly spend on hosting, CDN, firewall and security, roughly USD 1,000 a year, and still no results.
- Little visibility in search engines and no clear measurement of what happened on the site.
What we built
We redesigned the site to look like the company it is: sober, corporate and focused on its two lines of business, industrial and medical, plus its PSA systems for on-site oxygen generation.
- Prestigious, fully responsive design: clear hierarchy, figures and certifications in plain view (BPA, BPM, INEN standard for hydrostatic tests) and calls to action to request a quote.
- SEO with URL redirects: we mapped the old site's addresses and 301-redirected them to the new ones, so no rankings were lost and no links broke.
- Cloudflare for CDN, firewall and protection against attacks.
- Google Search Console and Google Analytics integrated to measure searches, visits and quote requests.
- Security best practices and constant monitoring: updates, restricted access, backups and ongoing surveillance.
Advice that turns into savings
A key part of the project was not visual: it was giving sound advice on buying infrastructure. We reviewed what GASEC paid each year for hosting, CDN, firewall and security, and recommended a four-year hosting plan at a minimal cost instead of renewing year after year, relying on Cloudflare for the CDN and firewall.
Before | Now | |
|---|---|---|
Yearly cost of hosting, CDN, firewall and security | ≈ USD 1,000 | ≈ USD 100 (average) |
Projected cost over 4 years | ≈ USD 4,000 | ≈ USD 400 |
Estimated savings over 4 years | ≈ USD 3,600 |
Approximate figures. With a smaller investment, GASEC went from a vulnerable site to one that is secure, monitored and more productive.
The team
The Codegea team on the project: Derian Pinto, Carolina Dávila and Angel Paladines.
Results
- A modern, responsive site that matches GASEC's prestige.
- SEO redirects that preserve the old site's rankings.
- Stronger security with Cloudflare and constant monitoring, without the hacks of the past.
- Measurement with Search Console and Analytics to make decisions with data.
- Estimated savings of about USD 3,600 over four years.
A well-advised website is not a cost: it is an investment that pays for itself. That is what we do with corporate websites and servers and hosting.
Is your site slow, dated, or costing more than it returns? At Codegea we review it, tell you what makes sense and leave it running. Let's talk about your project.
